For painting & staining company owners
Turn more opportunities into paid painting and staining jobs.
We build and integrate custom AI systems around your business to help you win more work, convert more estimates and bring existing customers back.
Built around your services, service area and the way your team already works.
Step 1
A call comes in mid-job
- Channel
- Call to your business line
- Answered as
- Your company name and greeting
- Hours
- Your office and after-hours rules
Website inquiries can follow the same steps.
Step 2
Project details are collected
Location checked against your service area
- Painting or staining?
- Painted or stained before?
- Any graying or peeling?
- When would you like it done?
Step 3
It goes where your rules say
Your estimator confirms pricing after seeing the project.
Step 4
Follow-up runs on your rules
Replies that need a person go straight to your team.
Where opportunities stall
Revenue can leak between the first call and the next job.
Choose a stage to see what can happen, what we can build and what stays with your team.
What can happen
Your crews are spread across jobs. A homeowner asking about deck staining reaches voicemail and may call the next company on their list.
What we can build
Calls and website inquiries answered in your company name, with project details collected and site assessments offered by your rules.
What your team still handles
Any call you want to take yourself, and every conversation your rules send to a person.
What can happen
Your estimator sends a quote after the site visit. The customer means to reply, a busy week goes by and nobody follows up.
What we can build
Follow-up on open quotes using wording and timing you approve, with questions and accepted work passed to the right person.
What your team still handles
The quote itself, any change to scope or price, and every question about products or prep.
What can happen
A customer was happy with their deck, but no one mentions the faded fence beside it. When they’re ready, they call whoever they find first.
What we can build
Outreach to past customers from your own records when another service may be relevant, using wording, timing and channels you approve.
What your team still handles
Approving who is contacted and how, then assessing and quoting any new project.
What we build
Matched to your business. Not a fixed package.
Mortise builds, implements and integrates custom AI systems that help painting and staining companies grow revenue. Call answering is one part of that. These are examples we match to where your business needs them.
- Respond
Answer calls and web inquiries
Calls and website inquiries answered in your company name, under your hours and after-hours rules, while you and your crews are on the job.
- Estimates
Collect details, arrange estimates
Surface, painting or staining, existing condition, service area and timing, gathered before a site assessment is offered from your calendar.
- Follow-up
Follow up on open quotes
Quotes your team has already sent, followed up with wording and timing you approve. Customer questions go straight to your estimator.
- Reconnect
Bring past customers back
From your own customer records when another service may be relevant, like the fence beside a stained deck. You approve the wording, timing and channels.
- Connect
Connect your tools and process
Your website, calendar, CRM and your team’s existing process, working together. We confirm each connection during scoping and test it before launch.
- Custom
Scope what comes next
Further AI workflows, such as website conversion, chatbots or CRM implementation, scoped only where there’s a business need you can measure.
How it works
Follow an opportunity from inquiry to repeat work.
Choose a scenario to see the conversation, where it goes and what reaches your team. These are illustrations of a configured workflow.
Example conversation
- CallerHi, what would it cost to restain our deck? It’s gone gray.
- Your lineOur estimator confirms pricing after seeing the deck. Where’s the property?
- CallerHere in town. It’s cedar, peeling in spots. We’d like a semi-transparent stain.
- Your lineThanks. I can offer a site assessment. Do mornings or afternoons suit you?
Routing decision
Site assessment offered
No price given on the call. Your estimator confirms it after seeing the deck.
Questions asked
- Project location
- Inside service area
- Surface
- Cedar deck
- Reported condition
- Graying, peeling in spots
- Customer preference
- Semi-transparent stain
Passed to your team
- Project
- Deck restain, cedar
- Noted
- Graying, peeling, prefers semi-transparent
- Next step
- Site assessment in your calendar
Example conversation
- Your businessHi, following up on your fence and gate staining quote. Any questions?
- CustomerYes. Could you use a solid stain instead? Would the price change?
- Your businessThat’s for our estimator to confirm. I’ll pass your question on now.
- CustomerThanks. We’re still hoping to start next month.
Routing decision
Passed to your estimator
Product and price questions go to a person. Nothing in the quote changes automatically.
Questions asked
- Quote
- Fence and gate staining
- Response
- Has questions
- Question
- Solid stain instead, and price
- Timing
- Hoping to start next month
Passed to your team
- Customer
- Open quote, still interested
- Question
- Solid stain option and price
- Next step
- Estimator callback
Example conversation
- Your businessHi, we stained your deck last year. Anything else you’d like us to look at?
- CustomerGood timing. Our gate is peeling and the fence looks faded.
- Your businessSame property? I can offer a site assessment so our estimator can take a look.
- CustomerYes, same house. Next month works.
Routing decision
Site assessment offered
Sent from your own records with wording you approved. Your estimator scopes and prices it.
Questions asked
- Property
- Same address, in service area
- Surface
- Fence and gate
- Reported condition
- Gate peeling, fence faded
- Timing
- Next month
Passed to your team
- Customer
- Returning, deck stained before
- New project
- Fence and gate refinishing
- Next step
- Site assessment in your calendar
Your estimator still handles pricing, site assessments, prep and product recommendations.
Implementation
Built around your business. Managed beyond launch.
Our founder, Malachi, works with you to find where revenue stalls and which systems are worth building first. Our development team builds, connects and tests the agreed work, with ongoing management defined around your business.
Understand
How inquiries, estimates and past customers are handled today, and where work stalls.
Build
The agreed workflows, questions, routing and follow-up, connected to the tools you agree on.
Test
Realistic calls, web inquiries and awkward cases, run with your team before anything goes live.
Manage
Monitoring and agreed improvements after launch, adjusted as your season and services change.
Scope
What stays with your team.
The systems we build handle the conversations and follow-up around the work. They don’t price projects, assess surfaces or recommend products or preparation.
What we can handle
- Answering calls and website inquiries in your company name
- Collecting surface, condition, service area and timing details
- Offering site assessments from your calendar under your rules
- Following up on quotes your team has already sent
- Reaching past customers from your own records, as you approve
- Passing each handoff to the right person
Your team keeps
- Pricing and every quote you send
- Site assessments and judgments on surface condition
- Prep requirements and product recommendations
- The final say on painting or staining each surface
- Who is contacted, and when
- Any change to scope or price
Fit
When it’s a fit.
You don’t need to specialize in fences or decks. What matters is a gap worth closing, and room to deliver the work it produces.
- US painting or staining work on decks, fences, gates or other exterior wood, alongside any other services you offer
- Inquiries, open quotes or past customers that aren’t followed up consistently
- Room in the schedule to take on more estimates and jobs
Investment
Scoped around your business.
Your implementation price depends on the workflows, locations and connections involved. You receive a clear scope and a breakdown of implementation, ongoing management and usage costs before work starts.
- Implementation
- The build: configuration, connections and testing
- Ongoing management
- Monitoring and agreed improvements after launch
- Usage
- Metered costs that depend on your volume, such as call minutes and messages
FAQ
Common questions.
Is this just AI call answering?
No. Call answering is one thing we can build. Depending on what your business needs, the work can include lead response, estimate booking, quote follow-up, past-customer outreach, CRM integration, website conversion and custom workflows.
Can it quote a job over the phone?
No. It collects project details such as the surface, painting or staining, current condition, location and timing, then offers a site assessment. Your estimator confirms pricing, preparation and product recommendations after seeing the project.
Can it tell a customer whether to paint or stain?
No. It can note what the customer would like, but product, prep and finish recommendations stay with your team, after a site assessment.
We offer other painting services too. Is that a problem?
No. You don’t need to specialize in fences or decks. We scope the system around the services you offer and the work you want more of.
How does past-customer outreach work?
It works from your own customer records, never bought or scraped lists. You approve the wording, timing and channels, and we talk through consent and opt-outs with you during scoping.
Which tools does it connect to?
We confirm your calendar, CRM or job-management software during scoping and test each agreed connection before launch. If a connection isn’t practical, we’ll tell you before work starts.
What does it cost?
We scope it with you first. Your proposal shows the implementation, ongoing management and usage costs separately, before any work starts.
What happens on the strategy call?
We look at how inquiries, estimates and past customers are handled today, and where work stalls. If there’s a system worth building, we’ll outline the scope. If there isn’t, we’ll say so.
Next step
Map out where your revenue can grow.
A short call about how inquiries, quotes and past customers are handled today, and whether there’s a system worth building to win more of that work.